Prima and Finn-Power - now Prima Power The acquisition of the Finn-Power by Prima Industrie in 2008 created a sheet metal working technology group with the widest offering in the field. Prima Industrie Group announces a change in corporate branding whereby the entire product and service range of the group will be known as Prima Power, also the new name of the Group’s machinery division. The new logo and brand will be gradually adopted in the course of this and next year. Prima Industrie, listed on the Milan exchange is the parent company of the group. Mr. Gianfranco Carbonato, Chairman and C.E.O. comments on the brand name and the new orange, blue and grey logo: “During these three years the markets learnt to recognize us as a sole entity, we think that now it is the time that this is also seen and felt. The words and colours recall the past, whereas the new design points to the future and to the new horizons that we are facing”. Read more of Green Means here